Michael Schoelkopf

Create products customers love

BOOK RECOMMENDATIONS

PRODUCT MANAGEMENT

  • INSPIRED by Marty Cagan (2008 / 2017)

    The BIBLE of modern product management.

  • THE PRINCIPLES OF PRODUCT DEVELOPMENT FLOW by Donald G. Reinartsen (2009)

    Queues, capacity utilization, cycle time, cost of delay.

  • CONTINUOUS DISCOVERY HABITS by Teresa Torres (2021)

    Discover products that create customer value and business value.

  • BADASS: MAKING USERS AWESOME by Kathy Sierra (2015)

    People don't care how awesome your product is. Instead, they care about how awesome they want to be.

  • PRODUCT ROADMAPS RELAUNCHED by C. Todd Lombardo and Bruce McCarthy (2017)

    How to build and maintain product roadmaps.

  • USER STORY MAPPING by Jeff Patton (2014)

    Have meaningful conversations about what to build and why.

  • THE MOM TEST by Rob Fitzpatrick (2014)

    How to conduct user interviews.

  • CRACKING THE PM INTERVIEW by Gayle Laakman McDowell (2013)

    What top firms expect from a Product Manager.

LEADERSHIP

  • EMPOWERED by Marty Cagan (2020)

    How to lead in product management.

  • GOOD STRATEGY BAD STRATEGY by Richard P. Rummelt (2011)

    A good strategy acknowledges the challenges and provides an approach to overcome them.

  • TEAM TOPOLOGIES by Matthew Skelton and Manuel Pais (2019)

    Organizing business and technology teams for fast flow.

ENTREPRENEURSHIP

  • THE LEAN STARTUP by Eric Ries (2011)

    Build, measure, learn.

  • RUNNING LEAN by Ash Maurya (2010)

    How to start a business, based on the fundamental principles of lean startup.

  • THE STARTUP OWNERS MANUAL by Steve Blank and Bob Dorf (2012)

    Customer discovery, customer validation, customer creation, company building.

  • BUSINESS MODEL GENERATION by Alex Osterwalder (2010)

    Define your business model.

  • VALUE PROPOSITON DESIGN by Alex Osterwalder (2014)

    How to achieve product-market fit.

  • TESTING BUSINESS IDEAS by Alex Osterwalder (2019)

    How to continuously test your assumptions.

DESIGN

  • DESIGN OF EVERYDAY THINGS by Don Norman (1988)

    Basic design principles explained.

  • DON'T MAKE ME THINK by Steve Krug (2000)

    Intuitive navigation and information design.

AGILE DEVELOPMENT

  • KANBAN by David J. Anderson (2010

    Understand the Kanban methodology.

TECH

  • THINK PYTHON 2e by Allen B. Downey (2015)

    Learn to think like a computer scientist.

  • ACCELERATE by Nicole Forsgren, Jez Humble, Gene Kim (2019)

    The Science of lean software and devops: Building and scaling high performing technology organizations.

EDUCATION

  • MAKE IT STICK by Peter C. Brown (2014)

    The Science of Successful Learning.

GAMIFICATION & HABITS

  • ACTIONABLE GAMIFICATION by Yu-Kai Chou (2019)

    Beyond Points, Badges, and Leaderboards.

  • HOOKED by Nir Eyal (2019)

    How to build habit-forming products.

  • ATOMIC HABITS by James Clear (2018)

    An easy and proven way to build good habits and break bad ones.

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